Let's Talk
A short conversation before anything is scheduled.
We do not run every team through the same fixed package. Before proposing a format, we usually spend twenty or thirty minutes understanding where your positioning currently stands.
The first call
There is no pitch deck involved. The first call is mostly us asking questions: what your team currently says about your offer, where that language came from, and where it seems to fall flat with prospects. Some teams arrive with a clear sense of the problem. Others just know something feels off and cannot quite name it. Both are fine starting points.
Scoping the sessions
Once we understand the situation, we suggest a format, usually a half-day or full-day session, sometimes a shorter two-hour version for teams testing whether the approach fits. Group size, session length, and whether the format runs in person or hybrid all get confirmed at this stage.
We also flag, honestly, if a team's situation seems better served by a different kind of support altogether. Positioning workshops are useful for a specific kind of problem: a real offer that lacks clear language. They are less useful for teams still deciding what their offer even is.
Questions worth thinking about beforehand
A few prompts tend to make the first call more productive. What does your current one-line description of the offer say? Who inside the company would disagree with it, and why? Which competitor do prospects mention most often when comparing you? None of these need firm answers going in. They just help frame the conversation.
The next step
If a workshop seems like a reasonable fit after the first call, we send a short written scope covering dates, group size, and the modules involved. Nothing is booked until that scope is confirmed in writing, so there is no pressure attached to the initial conversation itself.